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The enticing promise of cognitive computing: high-value functional efficiencies and innovative enterprise capabilities

Glenn Finch (IBM Institute for Business Value)
Brian Goehring (IBM Institute for Business Value)
Anthony Marshall (IBM Institute for Business Value)

Strategy & Leadership

ISSN: 1087-8572

Article publication date: 20 November 2017

447

Abstract

Purpose

The authors show how cognitive computing offers companies an opportunity to dramatically improve the efficiency of business functions throughout the enterprise – from core back office systems to critical middle office capabilities to essential front office functions.

Design/methodology/approach

Examples are given of companies that are using cognitive computing to transform the workings of individual business functions.

Findings

Cognitive systems will also create breakthrough opportunities for interactions between various functions of the organization.

Practical implications

Self–learning cognitive systems are enabling better-informed customer engagement in which the technology recognizes, learns and improves with every interaction.

Originality/value

Applied to innovation activities, cognitive computing helps organizations better formulate hypotheses, identify and validate new ideas, accelerate and refine scenario envisioning and planning. As organizations become more mature in both digital intelligence and digital re-invention, the dynamic interplay between functions will increasingly become a source of competitive advantage.

Keywords

Citation

Finch, G., Goehring, B. and Marshall, A. (2017), "The enticing promise of cognitive computing: high-value functional efficiencies and innovative enterprise capabilities", Strategy & Leadership, Vol. 45 No. 6, pp. 26-33. https://doi.org/10.1108/SL-07-2017-0074

Publisher

:

Emerald Publishing Limited

Copyright © 2017, Emerald Publishing Limited

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