Rethinking business transformation: how multiple technologies interact with intelligent workflows to produce exponential value

Abstract

Purpose

IBM IBV research shows that interactions between several new digital technologies and between these technologies and other organizational capabilities enable and drive the business value needed for successful transformation.

Design/Methodology/Approach

Organizations should first identify the high value workflows and focus on what it takes to transform them.

Findings

IBM IBV analysis found that if an organization excels at implementing four key elements of transformation together with an integrated set of digital technologies, the revenue impact of a dollar invested is as much as 13 times greater than the revenue impact of a single technology such as cloud alone.

Practical/implications

Workflows provide an end-to-end perspective of what scaled transformation will look like while enabling identification of appropriate areas of immediate transformation.

Originality/Value

This paper especially valuable to practitioners and academics because it is sourced from multiple recent large-scale C-suite executive surveys conducted by the IBM Institute for Business Value, working in collaboration with Oxford Economics.

Citation

Dencik, J. and Marshall, A. (2022), "Rethinking business transformation: how multiple technologies interact with intelligent workflows to produce exponential value", Strategy & Leadership, Vol. 50 No. 5, pp. 32-37. https://doi.org/10.1108/SL-06-2022-0066