The individual enterprise: all for one and one for all

Abstract

Purpose

This article explains how, by combining the power of analytics with the ubiquity of mobile, organizations have the opportunity to provide employees with “mobility” solutions that will enable them to work more effectively than ever before, a new Individual Enterprise model.

Design/methodology/approach

The article shows how organizations that design their business and information systems with this Individual Enterprise model in mind can evolve their business models, or even create totally new ones, and thus realize the full transformational benefits of mobility.

Findings

Together mobile and analytics will redefine how companies deliver value to customers.

Practical implications

Dynamically configurable platforms and apps will allocate organizational expertise precisely where and when needed, enabling employees to make faster, better-informed decisions.

Social implications

By creating an Individual Enterprise, organizations will be able to discover, define and refine new and emerging customer wants and needs, and create truly unique, exciting customer experiences.

Originality/value

By transforming in an Individual Enterprise a company evolves from managing employees to optimizing ecosystems; from assigning “a person for the process” to creating “a process for a person.”

Citation

Balboni, F., Berman, S.J. and Korsten, P.J. (2015), "The individual enterprise: all for one and one for all", Strategy & Leadership, Vol. 43 No. 4, pp. 3-10. https://doi.org/10.1108/SL-05-2015-0034