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Gary Pisano: Keeping the larger firm vibrant and innovative

Strategy & Leadership

ISSN: 1087-8572

Article publication date: 31 May 2019

Issue publication date: 17 June 2019

513

Abstract

Purpose

Interview with Gary Pisano about his latest book, Creative Construction: The DNA of Sustained Innovation.

Design/methodology/approach

Pisano is the Harry E. Figgie Professor of Business Administration and senior associate dean for faculty development at Harvard Business School and one of the world’s leading experts in the fields of innovation, strategy, manufacturing and competitiveness.

Findings

The first characteristic of an effective innovation strategy is that it lays out clearly the priorities among different types of innovation opportunities.

Practical implications

If your base technologies are maturing, but customer needs are still not being met, then this suggests potential opportunities for radical innovation strategies.

Originality/value

Pisano is teaching corporate giants how to effectively innovate. His new book offers new ways of thinking about innovation and new models for discovering opportunities.

Keywords

Citation

Leavy, B. (2019), "Gary Pisano: Keeping the larger firm vibrant and innovative", Strategy & Leadership, Vol. 47 No. 3, pp. 3-10. https://doi.org/10.1108/SL-03-2019-0035

Publisher

:

Emerald Publishing Limited

Copyright © 2019, Emerald Publishing Limited

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