Gary Pisano: Keeping the larger firm vibrant and innovative
ISSN: 1087-8572
Article publication date: 31 May 2019
Issue publication date: 17 June 2019
Abstract
Purpose
Interview with Gary Pisano about his latest book, Creative Construction: The DNA of Sustained Innovation.
Design/methodology/approach
Pisano is the Harry E. Figgie Professor of Business Administration and senior associate dean for faculty development at Harvard Business School and one of the world’s leading experts in the fields of innovation, strategy, manufacturing and competitiveness.
Findings
The first characteristic of an effective innovation strategy is that it lays out clearly the priorities among different types of innovation opportunities.
Practical implications
If your base technologies are maturing, but customer needs are still not being met, then this suggests potential opportunities for radical innovation strategies.
Originality/value
Pisano is teaching corporate giants how to effectively innovate. His new book offers new ways of thinking about innovation and new models for discovering opportunities.
Keywords
Citation
Leavy, B. (2019), "Gary Pisano: Keeping the larger firm vibrant and innovative", Strategy & Leadership, Vol. 47 No. 3, pp. 3-10. https://doi.org/10.1108/SL-03-2019-0035
Publisher
:Emerald Publishing Limited
Copyright © 2019, Emerald Publishing Limited