Amit Mukherjee: seven principles shaping digital strategy and leadership

Abstract

Purpose

In his new book, Leading in the Digital World: How to Foster Creativity, Collaboration and Inclusiveness, MIT leadership expert, Amit S. Mukherjee identifies seven principles that together help to define the new context for work, organization and leadership.

Design/methodology/approach

The seven principles offer a valuable template for corporate leaders everywhere seeking to understand the new leadership imperatives of the digital age and why the new era “calls for a new kind of leader – one who emphasizes creativity, collaboration and inclusivity.”

Findings

Today, discovering and serving unpredicted, unmet needs creates great customer value. A group that can draw on a multitude of lived experiences is more likely to uncover those than a cloistered, self-aggrandizing one.

Practical implications

The digital world requires executives to have a true collaboration instinct because, typically, no group possesses all the intellectual property necessary to accomplish creative, mission-critical tasks.

Originality/value

Amit Mukherjee’s seven principles offer a new set of insights into the shaping of emerging digital strategy and leadership. The message for leaders: Recognize that in the digital world you must primarily be the connector of people and ideas, not their approver or decider

Citation

Leavy, B. (2020), "Amit Mukherjee: seven principles shaping digital strategy and leadership", Strategy & Leadership, Vol. 48 No. 3, pp. 33-38. https://doi.org/10.1108/SL-02-2020-0030