Professor Vijay Govindarajan’s “Three Box Solution” framework provides a useful way of looking at a transformative business innovation initiative started at General Motors almost three decades ago and now being further developed by its current CEO Mary Barra.
Drawing on 18 years of experience at GM the author offers insights into how the company used the “Three Box” aproach: 10;•9;Box 1: Strengthen the core. 10;•9;Box 2: Let go of the practices that drive the core business but hinder the new one. 10;•9;Box 3: Invented a new business model. 10;
GM management found creative ways to enable the current business to thrive while exploring the potential market for a visionary business model.
Based on actual experience of participating in strategy development this paper should help decision makers address their current actions and future strategies simultaneously.
Barabba, V. (2019), "Assessing General Motors’ innovation strategy over three decades using the “
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