Navigating the phase change to the creative economy
Abstract
Purpose
This article argues that successful leadership needed for the Creative Economy requires different ways of managing, leading, following, thinking, speaking and acting in the workplace.
Design/methodology/approach
The article outlines both the principles and implementation steps and conditions for success.
Findings
Five principles are core to the new way of managing: 1. Organizational goal: a shift from an inward-looking goal maximizing shareholder returns to an outward-looking goal of delighting customers profitably. Innovation and transformation are now imperatives. 2. Organizational structure: a shift from managerial command and control to enabling collaboration among diverse self-organizing teams, networks and ecosystems. 3. Coordination of work: a shift from coordinating work by hierarchical bureaucracy with rules, roles, plans and reports to dynamic linking, with iterative approaches to development and direct customer feedback from, and interaction with, teams, networks and ecosystems. 4. Values: a shift from a single-minded preoccupation with profit and efficiency to an embrace of values that will grow the firm and the accompanying ecosystems. 5. Communications: a shift from top-down directives to multi-directional conversations across organizational boundaries about working together on common goals.
Practical implications
Offers leaders a roadmap for managing during market phase changes, a complex transformation in human behavior produced by a new way to satisfy consumption needs.
Originality/value
It alerts top management of the need both to recognize and anticipate many coming phase changes and explains how to revolutionize the process of managing the response to them in the creative economy.
Keywords
Citation
Denning, S. (2014), "Navigating the phase change to the creative economy", Strategy & Leadership, Vol. 42 No. 2, pp. 3-11. https://doi.org/10.1108/SL-01-2014-0001
Publisher
:Emerald Group Publishing Limited
Copyright © 2014, Emerald Group Publishing Limited