How the employee benefits market is going digital

Nicky Dunderdale (Unique Data, Analytics and Technology Business, Psyon, Redhill, UK)

Strategic HR Review

ISSN: 1475-4398

Publication date: 12 February 2018



Nicky Dunderdale, Director of Digital at Psyon, says there is a growing industry demand for intuitive, digital solutions to drive change and transformation in employee benefits to improve the management and communication of employee benefits – a demand that is set to accelerate.


In her paper, Nicky examines the following: Why is technology required for employee benefits? What can be done to improve engagement with employees? How can companies use data to deliver more tailored benefit packages to their employees and make the most of their benefit spend? How are companies measuring ROI on their technology investment?


In the words of David D’Souza, Head of Engagement at the CIPD, “The credibility of HR in the future will depend upon its ability to utilise traditional skills in combination with tech capability to deliver enhanced performance. There is no longer an opt out of the technology conversation”.


This paper is an essential reading for HR professionals and employers looking to use their reward and employee benefits strategies to recruit and retain the best talent.



Dunderdale, N. (2018), "How the employee benefits market is going digital", Strategic HR Review, Vol. 17 No. 1, pp. 33-38.

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