Cultivating digital cultures

Abstract

Purpose

This paper aims to describe the findings of a recent Infosys survey that found digital technologies are being used to meet focused objectives such as improving customer experience or increasing productivity. This is contrary to much of the earlier rhetoric that large companies must quickly make an exponential change to survive against the digital upstarts.

Design/methodology/approach

This paper is based on an Infosys survey of more than 1,000 senior management executives globally at companies with more than US$1bn in annual revenue across the USA, Europe, Australia, China and India.

Findings

This paper expands upon findings that outline why soft skills are just as important as technical ones to foster an organizational culture that ensures the success of digital initiatives. Specifically, the paper elaborates on findings across five key areas: planning, hiring, training for skills, incentives and workplace for organizational culture.

Originality/value

This paper will help HR leaders build a lifelong learning culture and use it to retain top talent. This includes pursuing multiple talent approaches and initiatives, providing training programs, rigorous hiring methods and working toward sustainably smarter infrastructures.

Citation

Kavanaugh, J. (2020), "Cultivating digital cultures", Strategic HR Review, Vol. 19 No. 1, pp. 2-6. https://doi.org/10.1108/SHR-11-2019-0083