Knowledge transfer in Hero Motor Corp Ltd.

Abstract

Purpose

This paper aims to examine the issues of knowledge transfer in international strategic alliance within Hero Moto Corp. Ltd., an Indian multinational company. International Strategic alliances have been increasing in numbers in the past decades and transfer of knowledge and its transfer in multinational companies is wider debate. The case explores the complex issues involved in cross-organization and cross-country transfer of knowledge. The company has forged a strategic alliance with the US-based Erik Buell Racing for accessing technology and design inputs.

Design/methodology/approach

It presents a structured case study that examines a wide range of knowledge transfer issues of international strategic alliance.

Findings

It reveals that a major influencing factor is the national culture of the parents and that of the host country which provides the context with in which alliances are operate. It is also explored the ways in which the multi-parentage of strategic alliances influences their Human Resource Management (HRM) policies and practices.

Originality/value

It provides plenty of useful information on an issue that affects virtually every employee and organization.

Citation

Rana, G., Kumar Goel, A. and Kumar Saini, A. (2014), "Knowledge transfer in Hero Motor Corp Ltd.", Strategic HR Review, Vol. 13 No. 6, pp. 260-263. https://doi.org/10.1108/SHR-08-2014-0046