Introducing the BETAs: the emerging decision-makers you need to know

Abstract

Purpose

This paper aims to understand the behaviors and attitudes of emerging decision-makers, who we refer to as the BETAs.

Design/methodology/approach

GWI, LinkedIn B2B Institute and Light Years research.

Findings

The research findings from 17,000 professionals across 10 markets characterizes the BETA population as individuals that have: Blurred work–life boundaries, an Evolving mindset, are Tech natives but are time poor, and have raised levels of Activism.

Originality/value

Original research.

Citation

Mander, J. (2021), "Introducing the BETAs: the emerging decision-makers you need to know", Strategic HR Review, Vol. 20 No. 5, pp. 158-161. https://doi.org/10.1108/SHR-04-2021-0018