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The power of purpose

Ben Renshaw (Ben Renshaw Ltd, London, UK)

Strategic HR Review

ISSN: 1475-4398

Article publication date: 6 June 2019

Issue publication date: 21 June 2019




This paper aims to offer evidence-based advice for leaders on how to be purpose-led and how to use ones purpose to create more opportunity, to become a better leader and to establish a clear sense of direction and conviction at work and in life.


By asking the right questions, implementing seven key principles and creating a purpose statement, employees, employers and businesses can identity their purpose, achieve more satisfying results establish a clearer sense of purpose and become better leaders.


A statement of purpose will give a person more direction and promise a future of more fulfillment, more inspiration and more success.


Reaching goals and attaining success is complicated and personal, but these tools offer practical, proven tips and strategies for uncovering one's purpose and living out one's purpose on a daily, monthly and yearly manner.



Renshaw, B. (2019), "The power of purpose", Strategic HR Review, Vol. 18 No. 3, pp. 86-91.



Emerald Publishing Limited

Copyright © 2019, Emerald Publishing Limited

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