TY  - JOUR
AB  - Purpose The purpose of this paper is to serve as a reference on how to revamp an organization’s culture following a re-brand.Design/methodology/approach Culture change: creating a framework for executing the transformation. Leadership competency model: establishing performance standards that align with how employees execute on the strategy.Findings A strong culture with the best talent helps promote problem solving, continuous improvement, idea exchanging, communication and team work, and ultimately, creates value for both the business and the community.Originality/value This case study will be useful to senior human resources professionals looking to enact change in their organization. In particular, this can be used as a guide as your organization undergoes a major transition such as a re-brand or merger.
VL  - 16
IS  - 4
SN  - 1475-4398
DO  - 10.1108/SHR-03-2017-0021
UR  - https://doi.org/10.1108/SHR-03-2017-0021
AU  - Silva Kevin
PY  - 2017
Y1  - 2017/01/01
TI  - Culture: a key ingredient in business success
T2  - Strategic HR Review
PB  - Emerald Publishing Limited
SP  - 166
EP  - 170
Y2  - 2024/04/26
ER  -