To read this content please select one of the options below:

A whole new world: Using immersive technology to develop marketing strategies

Strategic Direction

ISSN: 0258-0543

Article publication date: 5 January 2023

Issue publication date: 17 January 2023

164

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

This paper found that immersive technologies can be used to not just offer entertainment to customers, but as a data collection tool that can be used to improve marketing strategies.

Originality/value

The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Keywords

Citation

(2023), "A whole new world: Using immersive technology to develop marketing strategies", Strategic Direction, Vol. 39 No. 2, pp. 9-11. https://doi.org/10.1108/SD-12-2022-0154

Publisher

:

Emerald Publishing Limited

Copyright © 2022, Emerald Publishing Limited

Related articles