Utilizing online reviews: The benefit to hotels and management system controls of online reviews

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Online hotel reviews have the potential to boost the operational efficiencies and implementation of organizational strategies when adopted effectively.

Originality/value

The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2020), "Utilizing online reviews: The benefit to hotels and management system controls of online reviews", Strategic Direction, Vol. 36 No. 3, pp. 17-18. https://doi.org/10.1108/SD-12-2019-0238