TY  - JOUR
AB  - Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.Findings This conceptual paper concentrates on the capacity of creativity and innovation to convincingly influence the strategic branding of a city as “Smart.” Providing a participatory creative climate generates innovation, which in turn builds competitive advantage in a city that can valuably serve business-building, tourism, and individual aspirational lifestyle agendas. This creativity reinforces a city's ecosytem-like capacity to manage uncertainty as it adapts to the changing demands of the people it attracts for varying lengths of time.Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.
VL  - 36
IS  - 3
SN  - 0258-0543
DO  - 10.1108/SD-12-2019-0232
UR  - https://doi.org/10.1108/SD-12-2019-0232
PY  - 2020
Y1  - 2020/01/01
TI  - Innovation lessons in the dynamic art of smart city branding: Leveraging the allure of creativity to yield urban smartness
T2  - Strategic Direction
PB  - Emerald Publishing Limited
SP  - 33
EP  - 35
Y2  - 2024/09/25
ER  -