TY  - JOUR
AB  - Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.Findings This paper demonstrates how strategic business war games provide a learning experience by revealing realistic opportunities and risks while at the same time sharpening the players’ commercial instincts. Bundled services that offered sizeable discounts were the most predictable way of enticing customers to switch to another financial services provider.Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.
VL  - 35
IS  - 3
SN  - 0258-0543
DO  - 10.1108/SD-12-2018-0243
UR  - https://doi.org/10.1108/SD-12-2018-0243
PY  - 2019
Y1  - 2019/01/01
TI  - The strategic advantages of business war gaming: Role playing the path to a greater competitive edge
T2  - Strategic Direction
PB  - Emerald Publishing Limited
SP  - 1
EP  - 3
Y2  - 2024/04/27
ER  -