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Has digital retail won? The effect of multi-sided platforms on the retail industry

Strategic Direction

ISSN: 0258-0543

Article publication date: 12 March 2018

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Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Multi-sided platforms, such as those used by Amazon and Alibaba, have dramatically reshaped the retail industry. Old giants, like Walmart, are struggling to keep up with the innovation and customer retention that these new retail giants can command, meaning managers need to update their approach to retail sales.

Originality/value

The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Keywords

Citation

(2018), "Has digital retail won? The effect of multi-sided platforms on the retail industry", Strategic Direction, Vol. 34 No. 3, pp. 4-6. https://doi.org/10.1108/SD-12-2017-0191

Publisher

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Emerald Publishing Limited

Copyright © 2018, Emerald Publishing Limited

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