Has digital retail won?

Strategic Direction

ISSN: 0258-0543

Publication date: 12 March 2018



This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.


This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.


Multi-sided platforms, such as those used by Amazon and Alibaba, have dramatically reshaped the retail industry. Old giants, like Walmart, are struggling to keep up with the innovation and customer retention that these new retail giants can command, meaning managers need to update their approach to retail sales.


The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.



(2018), "Has digital retail won?", Strategic Direction, Vol. 34 No. 3, pp. 4-6. https://doi.org/10.1108/SD-12-2017-0191

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