Sainsbury’s Egyptian misadventure: Did company misread its new customer-base?
Article publication date: 9 February 2015
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(2015), "Sainsbury’s Egyptian misadventure: Did company misread its new customer-base?", Strategic Direction, Vol. 31 No. 3, pp. 4-6. https://doi.org/10.1108/SD-12-2014-0178
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