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What next for ‘Amazon of India’? How students’ vision created an online giant

Strategic Direction

ISSN: 0258-0543

Article publication date: 9 February 2015




This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.


This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.


Efficient use of various marketing strategies has catapulted the Indian online commerce company Flipkart to its success. They have successfully overcome most of the hurdles put in their way. However, much needs to be discussed to find out ways to meet the challenges thrown by its competitors to maintain its supremacy over other online e-retailers and continue its exponential growth to meet US $1 billion sales by 2015.

Practical implications

The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations.


The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.



(2015), "What next for ‘Amazon of India’? How students’ vision created an online giant", Strategic Direction, Vol. 31 No. 3, pp. 7-9.



Emerald Group Publishing Limited

Copyright © 2015, Emerald Group Publishing Limited

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