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How to market the nation brand: A checklist for overseas talent

Strategic Direction

ISSN: 0258-0543

Article publication date: 12 January 2015




This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.


This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.


It is widely cited that any firm’s most important asset is its workforce. Little wonder then that businesses see hiring the best talent as a critical factor in achieving success. Such sentiments are echoed at the national level too. Governments increasingly take the view that a highly skilled labor force and economic prosperity go very much hand-in-hand. In an ideal world, countries would have such resources at their disposal. But talent is often in short supply. As any skills gaps obviously have to be addressed, recruiting from overseas has typically become the preferred solution.

Practical implications

The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations.


The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.



(2015), "How to market the nation brand: A checklist for overseas talent", Strategic Direction, Vol. 31 No. 2, pp. 28-30.



Emerald Group Publishing Limited

Copyright © 2015, Emerald Group Publishing Limited

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