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Succeeding in the shift towards servitization: The enabling role of digital technologies

Strategic Direction

ISSN: 0258-0543

Article publication date: 23 December 2022

Issue publication date: 5 January 2023




This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.


This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.


Manufacturing firms transitioning from product to more service-oriented offerings have scope to enhance value creation for their customers by following an appropriate pathway toward servitization. Digital technologies play a critical part in enabling progression along different pathways but the performance impact can be greater when new customers who are open to novel ideas are targeted.


The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.



(2023), "Succeeding in the shift towards servitization: The enabling role of digital technologies", Strategic Direction, Vol. 39 No. 1, pp. 4-6.



Emerald Publishing Limited

Copyright © 2022, Emerald Publishing Limited

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