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Succeeding in the shift towards servitization: The enabling role of digital technologies

Strategic Direction

ISSN: 0258-0543

Article publication date: 23 December 2022

Issue publication date: 5 January 2023

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Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Manufacturing firms transitioning from product to more service-oriented offerings have scope to enhance value creation for their customers by following an appropriate pathway toward servitization. Digital technologies play a critical part in enabling progression along different pathways but the performance impact can be greater when new customers who are open to novel ideas are targeted.

Originality/value

The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Keywords

Citation

(2023), "Succeeding in the shift towards servitization: The enabling role of digital technologies", Strategic Direction, Vol. 39 No. 1, pp. 4-6. https://doi.org/10.1108/SD-11-2022-0147

Publisher

:

Emerald Publishing Limited

Copyright © 2022, Emerald Publishing Limited

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