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Broadening horizons: International marketing strategies for sustainable business development

Strategic Direction

ISSN: 0258-0543

Article publication date: 9 December 2022

Issue publication date: 5 January 2023

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Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

This paper outlines the different marketing strategies that can be employed when expanding into international markets.

Originality/value

The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Keywords

Citation

(2023), "Broadening horizons: International marketing strategies for sustainable business development", Strategic Direction, Vol. 39 No. 1, pp. 21-23. https://doi.org/10.1108/SD-11-2022-0142

Publisher

:

Emerald Publishing Limited

Copyright © 2022, Emerald Publishing Limited

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