This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.
This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.
By optimizing production, sales, and marketing, companies will be more likely to find success in times of significant change and recover faster, if not profit.
The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.
(2023), "Capabilities and business success during COVID-19 : The importance of production, marketing, and sales", Strategic Direction, Vol. 39 No. 1, pp. 11-13. https://doi.org/10.1108/SD-11-2022-0140
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