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Servitization models and entry to foreign markets: The impacts of digitalization and CRM

Strategic Direction

ISSN: 0258-0543

Article publication date: 20 December 2022

Issue publication date: 5 January 2023

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Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

As enterprises increasingly enter the international market, a strong entry mode is an essential element in the impression a firm will leave on its new customer base.

Originality/value

The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Keywords

Citation

(2023), "Servitization models and entry to foreign markets: The impacts of digitalization and CRM", Strategic Direction, Vol. 39 No. 1, pp. 14-16. https://doi.org/10.1108/SD-11-2022-0139

Publisher

:

Emerald Publishing Limited

Copyright © 2022, Emerald Publishing Limited

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