Servitization models and entry to foreign markets: The impacts of digitalization and CRM

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

As enterprises increasingly enter the international market, a strong entry mode is an essential element in the impression a firm will leave on its new customer base.

Originality/value

The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2023), "Servitization models and entry to foreign markets: The impacts of digitalization and CRM", Strategic Direction, Vol. 39 No. 1, pp. 14-16. https://doi.org/10.1108/SD-11-2022-0139