What is the best business model fit for your business? Understanding strategy for SMEs

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

It is one of the curious aspects of business that, despite the fact commerce has been around for millennia, the study of it is barely 100 years old. Whether it is the first business school (nineteenth century) or the first business journal (twentieth century), there is no rich tradition in the academic study for it. As a result – at least in scholarly circles – some academics can be a bit sniffy about it as a research pursuit, arguing it is merely an “applied” area, as opposed to the “pure” areas such as mathematics or chemistry.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2019), "What is the best business model fit for your business? Understanding strategy for SMEs", Strategic Direction, Vol. 35 No. 2, pp. 7-9. https://doi.org/10.1108/SD-11-2018-0218