Geopolitics: a new field of expertise for buyers
Abstract
Purpose
This paper aims to show the interest of using geopolitical analysis for buyers.
Design/methodology/approach
This study is a historical approach.
Findings
Geopolitics is very useful for buyers to develop new skills among their suppliers.
Originality/value
This paper shows that evolutions of the macro environment are more and more impactful for companies. Taking geopolitical considerations into account is a new key of relevance for purchasing decisions.
Keywords
Citation
Poissonnier, H. (2017), "Geopolitics: a new field of expertise for buyers", Strategic Direction, Vol. 33 No. 2, pp. 10-11. https://doi.org/10.1108/SD-11-2016-0157
Publisher
:Emerald Publishing Limited
Copyright © 2017, Emerald Publishing Limited