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Geopolitics: a new field of expertise for buyers

Hugues Poissonnier (Grenoble Ecole de Management, Grenoble, France, and Head of research of IRIMA)

Strategic Direction

ISSN: 0258-0543

Article publication date: 13 February 2017

176

Abstract

Purpose

This paper aims to show the interest of using geopolitical analysis for buyers.

Design/methodology/approach

This study is a historical approach.

Findings

Geopolitics is very useful for buyers to develop new skills among their suppliers.

Originality/value

This paper shows that evolutions of the macro environment are more and more impactful for companies. Taking geopolitical considerations into account is a new key of relevance for purchasing decisions.

Keywords

Citation

Poissonnier, H. (2017), "Geopolitics: a new field of expertise for buyers", Strategic Direction, Vol. 33 No. 2, pp. 10-11. https://doi.org/10.1108/SD-11-2016-0157

Publisher

:

Emerald Publishing Limited

Copyright © 2017, Emerald Publishing Limited

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