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Fiat and Chrysler, negotiating for survival

Andrea Caputo (Department of Business Administration, Princess Sumaya University for Technology, Amman, Jordan.)

Strategic Direction

ISSN: 0258-0543

Article publication date: 12 January 2015




This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.


This briefing is prepared by an independent writer who adds impartial comments and places the articles in context.


This is a story on how a corporate negotiation can be the turning point for survival. This case study is unusual in the business arena, as it is based on the role of external parties for the success of a strategic negotiation between corporations. It shows how an agreement was fundamental from a management/operational perspective, but impossible from a shareholder perspective. Yet, only thanks to the intervention of external parties that a successful agreement lead to the survival of the corporation.

Practical implications

This paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations.


This briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.



Caputo, A. (2015), "Fiat and Chrysler, negotiating for survival", Strategic Direction, Vol. 31 No. 1, pp. 27-29.



Emerald Group Publishing Limited

Copyright © 2015, Emerald Group Publishing Limited

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