Understanding strategy: How the definition of strategy matters for competitive advantage

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

The term strategy has become diluted and unhelpful in the process of organizations’ pursuit of competitive advantage. This briefing looks at addressing the issues around the term strategy.

Originality/value

The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2020), "Understanding strategy: How the definition of strategy matters for competitive advantage", Strategic Direction, Vol. 36 No. 12, pp. 35-37. https://doi.org/10.1108/SD-10-2020-0180