The ideal blend of public relations and business diplomacy: Increasing the effectiveness of stakeholder management

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Business today are required to meet varying expectations of stakeholders growing in both number and diversity. The task demands a more comprehensive approach to stakeholder management that can be achieved by combining different aspects of the public relations and business diplomacy functions in order to increase the prospects of successfully meet the various challenges involved.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2020), "The ideal blend of public relations and business diplomacy: Increasing the effectiveness of stakeholder management", Strategic Direction, Vol. 36 No. 12, pp. 27-29. https://doi.org/10.1108/SD-10-2020-0176