TY  - JOUR
AB  - Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.Findings Sport provides an effective means of building a positive place brand. By adopting a holistic approach that captures several important dimensions, jurisdictions and brand managers can create an effective strategy that results in various socio-economic benefits for the communities which host sporting events.Originality/value The briefing saves busy executives, and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.
VL  - 34
IS  - 12
SN  - 0258-0543
DO  - 10.1108/SD-10-2018-0205
UR  - https://doi.org/10.1108/SD-10-2018-0205
PY  - 2018
Y1  - 2018/01/01
TI  - Building a positive place brand: The benefits of a sport-oriented approach
T2  - Strategic Direction
PB  - Emerald Publishing Limited
SP  - 32
EP  - 34
Y2  - 2024/09/25
ER  -