TY  - JOUR
AB  - Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.Findings Upstream social marketing is the best method of enacting change at the highest levels without resorting to violence or civil disobedience. This briefing provides a succinct overview of the current guidelines for successfully implementing upstream social marketing.Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.
VL  - 34
IS  - 12
SN  - 0258-0543
DO  - 10.1108/SD-10-2018-0198
UR  - https://doi.org/10.1108/SD-10-2018-0198
PY  - 2018
Y1  - 2018/01/01
TI  - Influencing the influencers: Using upstream social marketing to make changes at the top
T2  - Strategic Direction
PB  - Emerald Publishing Limited
SP  - 15
EP  - 16
Y2  - 2024/04/26
ER  -