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Online communities as under-priced strategic assets: Tapping into pipelines churning with ideas

Strategic Direction

ISSN: 0258-0543

Article publication date: 8 January 2018

113

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

A variety of online community strategies demonstrate how online communities can give businesses the edge in innovating fast and developing new products that people will enjoy interacting with in the world. The flexible value delivered by online communities becomes a strategic business asset with broad potential for expansion.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Keywords

Citation

(2018), "Online communities as under-priced strategic assets: Tapping into pipelines churning with ideas", Strategic Direction, Vol. 34 No. 1, pp. 28-30. https://doi.org/10.1108/SD-10-2017-0148

Publisher

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Emerald Publishing Limited

Copyright © 2018, Emerald Publishing Limited

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