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Thriving in a downturn: aligning corporate strategy and the economic context to ensure stable growth

Mark Thomas (Grenoble École de Management, Grenoble, France)
Jayanth-Reddy Alluru (Grenoble École de Management, Grenoble, France)

Strategic Direction

ISSN: 0258-0543

Article publication date: 8 February 2016

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Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Despite the initial economic handicaps faced by Disney, FedEx and HP, they have remained resilient over several decades. Today, the three companies have combined revenues of $200 billion and an aggregate workforce of some 780,000 employees. A downturn might make growth more difficult in the initial stages. However, it may also ensure that the company focuses on what it is critical to its survival thus laying the foundations for long-lasting success.

Practical implications

The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Keywords

Citation

Thomas, M. and Alluru, J.-R. (2016), "Thriving in a downturn: aligning corporate strategy and the economic context to ensure stable growth", Strategic Direction, Vol. 32 No. 2, pp. 14-16. https://doi.org/10.1108/SD-10-2015-0162

Publisher

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Emerald Group Publishing Limited

Copyright © 2016, Emerald Group Publishing Limited

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