Attracting talent: Using employer branding to attract the best talent

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Employer branding can help recruit better candidates to specific roles, and could yield longer term benefits for employee retention.

Originality/value

The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2024), "Attracting talent: Using employer branding to attract the best talent", Strategic Direction, Vol. 40 No. 8, pp. 33-34. https://doi.org/10.1108/SD-09-2024-0156