The end is the beginning: After-sales services as a critical component in maintaining performance

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

This paper identified that after-sales services are vital in promoting purchase intention within consumers as well as leaving a favorable impression of the brand in their minds.

Originality/value

The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2024), "The end is the beginning: After-sales services as a critical component in maintaining performance", Strategic Direction, Vol. 40 No. 8, pp. 6-7. https://doi.org/10.1108/SD-09-2024-0146