The fastest does not always win: Consumer decision-making based on fast-food consumption value

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

This paper found that the value consumers place within the industry play a critical role in determining their behavior. Values such as location, emotional and process value were deemed important.

Originality/value

The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2022), "The fastest does not always win: Consumer decision-making based on fast-food consumption value", Strategic Direction, Vol. 38 No. 11, pp. 7-8. https://doi.org/10.1108/SD-09-2022-0109