Creative approaches for generating growth using minimal resources: Lifting the lid on coopetition as both a mindset and a behavior

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

This research paper clarifies that a coopetition-oriented mindset does drive coopetition-oriented behaviors. The results reveal that industry experience has a negative impact on the manifestation of coopetition-oriented behaviors, due a risk-related reticence in choosing suitable coopetition partners. Engaging in internationalization – for example, by partnering with a competitor to enter a foreign export market – with a coopetition-oriented mindset, has the positive effect of yielding further coopetition-oriented behaviors. Organizations involved in international business models are therefore more likely to partake in coopetition strategies.

Originality/value

The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2020), "Creative approaches for generating growth using minimal resources: Lifting the lid on coopetition as both a mindset and a behavior", Strategic Direction, Vol. 36 No. 12, pp. 9-10. https://doi.org/10.1108/SD-09-2020-0170