Realizing the strategic impact of business intelligence utilization

Abstract

Purpose

This paper posits that business intelligence (BI) utilization is a strategic resource that significantly impacts the business sustainability of Public Listed Companies (PLCs) listed on Bursa Malaysia.

Design/methodology/approach

This paper presents a systematic review of the concepts related to business intelligence utilization. Then, the issues of PLCs business sustainability in Malaysia are reviewed. This paper subsequently argues the consequences of business intelligence utilization.

Findings

Based on the synthesis of the key points, this paper justifies the strategic impact of business intelligence utilization on the business sustainability of Malaysian PLCs.

Practical implications

This paper provides significant knowledge for business practitioners to gain insights into the critical role of business intelligence utilization and its strategic impact on business sustainability.

Originality/value

This paper dissects the strategic impact of business intelligence utilization from the perspectives of enhancing economic performance, environmental performance, and social performance.

Citation

Lim, Y.Y. and Teoh, A.P. (2020), "Realizing the strategic impact of business intelligence utilization", Strategic Direction, Vol. 36 No. 4, pp. 7-9. https://doi.org/10.1108/SD-09-2019-0184