TY - JOUR AB - Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.Findings Finding competitive advantage in the service sector can be a challenge for firms. This briefing looks at ways for such firms to get ahead and aim to disrupt the marketplace.Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. VL - 34 IS - 12 SN - 0258-0543 DO - 10.1108/SD-09-2018-0193 UR - https://doi.org/10.1108/SD-09-2018-0193 PY - 2018 Y1 - 2018/01/01 TI - Staying ahead of the competition: How the Pakistani service sector demonstrates the need for strategic quality orientation T2 - Strategic Direction PB - Emerald Publishing Limited SP - 9 EP - 11 Y2 - 2024/09/20 ER -