Staying ahead of the competition: How the Pakistani service sector demonstrates the need for strategic quality orientation

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Finding competitive advantage in the service sector can be a challenge for firms. This briefing looks at ways for such firms to get ahead and aim to disrupt the marketplace.

Originality/value

The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2018), "Staying ahead of the competition: How the Pakistani service sector demonstrates the need for strategic quality orientation", Strategic Direction, Vol. 34 No. 12, pp. 9-11. https://doi.org/10.1108/SD-09-2018-0193