The Netflix effect: A look at coopetition-based business models through Netflix’s charge through France
ISSN: 0258-0543
Article publication date: 5 November 2018
Issue publication date: 19 November 2018
Abstract
Purpose
This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.
Design/methodology/approach
This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.
Findings
Coopetition can be seen as counterintuitive – relying on relationships built with competitors in order to be successful. But the entrance of Netflix into the French media market is a prime example of how coopetition can work.
Originality/value
The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.
Keywords
Citation
(2018), "The Netflix effect: A look at coopetition-based business models through Netflix’s charge through France", Strategic Direction, Vol. 34 No. 12, pp. 3-5. https://doi.org/10.1108/SD-09-2018-0192
Publisher
:Emerald Publishing Limited
Copyright © 2018, Emerald Publishing Limited