TY  - JOUR
AB  - Purpose– This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach– This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings– Introduces the concept of customer knowledge-enabled innovation. This practical tool provides a scale consisting of 57 items, which will enable bosses to evaluate strengths and weaknesses in their management of customer knowledge. It has been tried out on a range of companies in Tunisia. Practical implications– The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value– The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.
VL  - 30
IS  - 10
SN  - 0258-0543
DO  - 10.1108/SD-09-2014-0108
UR  - https://doi.org/10.1108/SD-09-2014-0108
PY  - 2014
Y1  - 2014/01/01
TI  - Bridging the gap between customers and innovation: Innovation, as fuelled by consumer knowledge, can be measured
T2  - Strategic Direction
PB  - Emerald Group Publishing Limited
SP  - 20
EP  - 22
Y2  - 2024/04/25
ER  -