This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.
This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.
Introduces the concept of customer knowledge-enabled innovation. This practical tool provides a scale consisting of 57 items, which will enable bosses to evaluate strengths and weaknesses in their management of customer knowledge. It has been tried out on a range of companies in Tunisia.
The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations.
The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.
(2014), "Bridging the gap between customers and innovation: Innovation, as fuelled by consumer knowledge, can be measured", Strategic Direction, Vol. 30 No. 10, pp. 20-22. https://doi.org/10.1108/SD-09-2014-0108Download as .RIS
Emerald Group Publishing Limited
Copyright © 2014, Emerald Group Publishing Limited