To read this content please select one of the options below:

The purpose of the modern corporation: a holistic view

John A. Martin (Department of Management, Wright State University, Dayton, USA)
Frank C. Butler (Department of Management, University of Tennessee at Chattanooga, Chattanooga, USA)

Strategic Direction

ISSN: 0258-0543

Article publication date: 11 February 2020

Issue publication date: 2 March 2020

268

Abstract

Purpose

This paper aims to examine the shareholder versus stakeholder debate. This paper outlines how businesses are starting to move toward a stakeholder model, and also discusses what must be done to sustain the momentum toward the stakeholder model.

Design/methodology/approach

This paper uses examples from organizations to highlight the momentum toward the stakeholder model.

Findings

This paper suggests that countervailing forces - from financial analysts, institutional investors, and institutionalized practices in many corporations - will need to be overcome if businesses are to succeed in adopting the stakeholder model.

Practical implications

Thus paper discusses the role of educators in the process of changing the mindset of students, executives, and others from a shareholder to stakeholder mindset.

Originality/value

This paper discusses not only the trend toward the stakeholder model of businesses, but also how to sustain the momentum toward this model.

Keywords

Citation

Martin, J.A. and Butler, F.C. (2020), "The purpose of the modern corporation: a holistic view", Strategic Direction, Vol. 36 No. 3, pp. 4-7. https://doi.org/10.1108/SD-08-2019-0163

Publisher

:

Emerald Publishing Limited

Copyright © 2020, Emerald Publishing Limited

Related articles