Strategy lessons from the FIFA World Cup 2014
Anshul Mathur
(Anshul Mathur is based at Department of Strategy, MDI, Guragon, India.)
Rajesh Pillania
(Rajesh Pillania is based at Department of Strategy, MDI, Gurgaon, India.)
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Abstract
Findings
Lesson 1: Regions still matter and localization helps. Lesson 2: Innovate before your competence gets commoditized or neutralized by a counter strategy. Lesson 3: There is no ONE right strategy; do proper SWOT to determine your strategy. Lesson 4: Adapt- modify your strategy as per the situation Lesson 5: Surprise element can be a big source of competitive advantage.
Keywords
Citation
Mathur, A. and Pillania, R. (2014), "Strategy lessons from the FIFA World Cup 2014", Strategic Direction, Vol. 30 No. 11, pp. 1-3. https://doi.org/10.1108/SD-08-2014-0099
Publisher
:Emerald Group Publishing Limited
Copyright © 2014, Emerald Group Publishing Limited