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Google grows on people: Bottom‐up leadership and minimalist management inspire innovation

Strategic Direction

ISSN: 0258-0543

Article publication date: 16 August 2013




This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.


This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.


How do companies organize for successful innovation in periods of rapid change? In 2010, only 12 years after it started, Google was generating almost US$30 billion in annual revenue. By 2011, it was the world's most valuable brand. This success was based on a stream of new and innovative products ‐ some acquired, but many developed in‐house. Can Google's experience reveal organizational characteristics essential for continuous innovation? And will other firms be able to copy their approach?

Practical implications

The paper provides strategic insights and practical thinking that have influenced some of the world's leading organizations.


The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to digest format.



(2013), "Google grows on people: Bottom‐up leadership and minimalist management inspire innovation", Strategic Direction, Vol. 29 No. 9, pp. 16-18.



Emerald Group Publishing Limited

Copyright © 2013, Emerald Group Publishing Limited

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