Digital food focus: The benefits of digital marketing tools for restaurant competitive advantage

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Restaurants face stiff competition irrespective of the market in which they operate. Digital marketing is a powerful tool for these restaurants to gain a competitive advantage.

Originality/value

The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2021), "Digital food focus: The benefits of digital marketing tools for restaurant competitive advantage", Strategic Direction, Vol. 37 No. 8, pp. 9-10. https://doi.org/10.1108/SD-07-2021-0076