Facing the growing challenge from emerging market firms: How diversification helps manufacturers in Austria

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Businesses in developed nations face a growing competition from low-cost manufacturers originating in increasing number of emerging economies. Such threats can be negated through a flexible approach involving an adjustment to business strategies and changes to product portfolios to increase the focus on areas of organizational strength.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2021), "Facing the growing challenge from emerging market firms: How diversification helps manufacturers in Austria", Strategic Direction, Vol. 37 No. 8, pp. 11-13. https://doi.org/10.1108/SD-07-2021-0071