How technology-based firms in Brazil spark innovation: Building dynamic capability and absorptive capacity systems to enhance new product performance

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

This research paper concentrates on understanding the relationship between dynamic capability, absorptive capacity, and market orientation, in the context of how this affects new product performance in some of Brazil's technology-based firms (TBFs). Absorptive capacity alone wasn't deemed enough to boost new product performance, as it needs to be combined with dynamic capabilities to achieve this effect. Both proactive and responsive market orientations boosted dynamic capability in the TBFs, and in turn that dynamic capability then increased new product performance.

Originality/value

The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2021), "How technology-based firms in Brazil spark innovation: Building dynamic capability and absorptive capacity systems to enhance new product performance", Strategic Direction, Vol. 37 No. 8, pp. 31-32. https://doi.org/10.1108/SD-07-2021-0065